2009

Redesigning the iconic Braun alarm clock by Dieter Rams. The iconic white, yellow and green hands were kept and merged with the new alarm activation system. The original Braun alarm clock is the perfect example of form follows function and where less is more. Every component of the little clock has perfect color coordinated purpose; it does everything it needs to do with a brilliant simplicity. The customer can pick up this product and immediately use it with out having to read a manual. The redesigned system has an alarm system that allows the user to select individual weekdays. The new design preserves the brands DNA through its minimalist and functional design. The green alarm hand is color coordinated with the indicated green field that gets exposed when the particular day of the week is activated by pulling the sliding button slightly to the right.

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